I create simple solutions that unlock potential

My perspective is global. I’ve worked for clients and on projects spanning North America, Europe, the Middle East and Asia-Pacific.

Using a human-centred and journalistic approach, I help teams understand the outside world to unlock commercial and creative potential.

My experience spans categories and disciplines from experience and innovation to growth strategy. But brand strategy is my specialty. I’ve defined brands, experiences and communications that attract affluent or aspirational audiences.