I co-own and lead operations at Lift Clinic, a boutique medical aesthetics clinic in downtown Toronto.

I also work globally as a strategist. My client work spans North America, Europe, the Middle East, and Asia-Pacific.

I help teams interpret cultural, customer, and market signals through a human-centred, journalistic approach to unlock commercial or creative potential.

My background bridges experience design, communications, innovation, and growth strategy but brand strategy is the core of everything I do. My specialty is crafting brands and experiences that resonate deeply with affluent and aspirational audiences.