Boutique
aesthetics.
Global brand
strategy.
I co-own and lead operations & growth at Lift Clinic, a boutique medical aesthetics clinic in downtown Toronto.
I also work globally as a strategist. My client work spans North America, Europe, the Middle East, and Asia-Pacific. I help teams interpret cultural, customer, and commercial signals through a human-centred, journalistic approach.
With a background that bridges experience design, communications, innovation, and growth strategy, I bring brand strategy to the core of everything I do. My specialty is crafting brands and experiences that resonate deeply with affluent and aspirational audiences.
Firms
Clients
Air Canada
Air Liquide
Amman Mineral
Andermatt Swiss Alps
Bombardier
Carnegie Learning
Fiskars Group
Hawaiian Host Group
Hinterland
Holt Renfrew
Kindred Works
Loews Hotels & Co
Meta
Metrolinx
Novartis
PepsiCo
Porter Airlines
Rennie Group
Rockland Distilleries
Shinsegae