Boutique
aesthetics.

Global brand
strategy.

I co-own and lead operations & growth at Lift Clinic, a boutique medical aesthetics clinic in downtown Toronto.

I also work globally as a strategist. My client work spans North America, Europe, the Middle East, and Asia-Pacific. I help teams interpret cultural, customer, and commercial signals through a human-centred, journalistic approach.

With a background that bridges experience design, communications, innovation, and growth strategy, I bring brand strategy to the core of everything I do. My specialty is crafting brands and experiences that resonate deeply with affluent and aspirational audiences.


Firms


Clients

Air Canada

Air Liquide

Amman Mineral

Andermatt Swiss Alps

Bombardier

Carnegie Learning

Fiskars Group

Hawaiian Host Group

Hinterland

Holt Renfrew

Kindred Works

Loews Hotels & Co

Meta

Metrolinx

Novartis

PepsiCo

Porter Airlines 

Rennie Group 

Rockland Distilleries 

Shinsegae

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